Fox News continues to slump in the ratings and it may soon reach a crisis point inside the fallen network.
As Trump said – they killed the golden goose – and in a sign that he wasn’t wrong MSNBC’s Morning Joe just beat Fox and Friends for the first time since 2001.
According to reports, Fox dropped 33% from the final week of October with their daytime shows seeing the largest exodus of viewers.
While Fox and Friends are still leading year to date it has to hurt to see Trump’s frequent nemeses, Joe Scarborough and Mika Brzezinski, beat them even for a short time. Trump is surely happy to prove Fox management he was right.
From The Wrap:
Last week, MSNBC’s morning show “Morning Joe” topped Fox News Channel’s “Fox & Friends” in total viewers for the first time since 2001. The same claim holds true for MSNBC’s “dayside” (weekdays 9 a.m. to 4 p.m.) programming vs. Fox News Channel’s, if one wants another snapshot at the first-time-in-19-years claim.
“Morning Joe” averaged 1.62 million total viewers from Nov. 9 to Nov. 13. “Fox & Friends” had an average of 1.38 million total viewers over the same Monday-Friday period.
All told, the “dayside” advantage was 120,000 total viewers in MSNBC’s advantage, according to Nielsen. MSNBC averaged 1.64 million total viewers to Fox News’ 1.52 million total viewers.
Those numbers represent growth for MSNBC of +30% from the week prior to the election, while the Fox News Channel lineup slipped -33% from the final week of October 2020.
The two cable news channels actually tied in the key news demo, adults 25-54, with an average of 268,000 viewers apiece across that block of seven hours (over those five days).
TV RATINGS: Friday, Nov 6, CNN won the night in total viewers. pic.twitter.com/tytASUXABu
— Kambree (@KamVTV) November 10, 2020