Former Trump adviser Larry Kudlow scored a huge win in the third quarter ratings as Fox Business beat CNBC in Business Day viewers for the second consecutive quarter. Fox Business saw double-digit audience growth year-over-year across the board.
The network also had seven of the 15 most-watched business programs on television and delivered the highest-rated quarter since 2020 with viewers.
Larry Kudlow’s show ‘Kudlow’ finished first in all business news programs with 322,000 viewers. Kudlow had its highest-rated quarter ever in the younger demo, a 69% increase year-over-year. The program also had a whopping 67% increase in viewers year-over-year.
Kudlow beat CNBC’s ‘Closing Bell’ for the fourth consecutive quarter with viewers. Fox Business delivered 227,000 total viewers across Business Day (9:30 AM-5 PM/ET), up 37% compared to the third quarter of 2021 and a 21% advantage over CNBC.
Additionally, the network’s Total Day (6 AM-6 AM/ET) viewership saw 133,000 total viewers, up 29% year-over-year (27% year-over-year with A25-54).
During the critical Market Hours (9 AM-4 PM/ET), viewers also grew by 32% (216,000 total viewers), outpacing CNBC for four straight months.
According to Fox News:
“During post-market coverage, FBN’s FOX Business Tonight (weekdays, 5 PM/ET) trounced CNBC for the full quarter for the first time ever with a 9% advantage in total viewers.
It also saw an 67% advantage compared to the prior year in the 25-54 demo, while also marking the show’s highest rated quarter since Q4’20 with total viewers.
“The program drew in 160,000 total viewers and finished the quarter among the 15 most-watched business programs, while The Evening Edit with Elizabeth MacDonald (6-7 PM/ET) garnered 168,000 total viewers (+29% year-over-year) and was up 36% year-over-year in the demo.
For the fourth consecutive month, the program outperformed CNBC’s Mad Money with viewers. “Year-over-year, Kennedy (Monday-Thursday, 7 PM/ET) notched a 22% increase in viewers and a 75% increase with demo viewers.
“FBN also scored eight of the top 20 most-affluent cable news programs with A25-54 for the quarter with The Claman Countdown taking first place with an average median income of $140,600.
“Cavuto: Coast to Coast, Making Money with Charles Payne, Varney & Co., Wall Street Journal at Large with Gerry Baker (Fridays, 7:30-8 PM/ET), FOX Business Tonight, Kudlow and Mornings with Maria all had average median incomes of $118,900 or greater.
Proud of my friend @larry_kudlow who was given the @NRO William F. Buckley award at the @Reagan_Library tonight. Larry is a great American & he projects the optimism our nation needs at this moment. pic.twitter.com/gi4aOSGCdf
— Robert C. O'Brien (@robertcobrien) September 30, 2022
— Jason Chaffetz (@jasoninthehouse) September 30, 2022
Larry Kudlow, Fox Biz, broadcast his “freedom” TV show today from the Reagan Library… it prompted me to find this Library interior photo of Air Force One poised for simulated flight. Impressive! 🇺🇸🇺🇸🇺🇸 pic.twitter.com/DWaVl4B9A7
— Norno. 🇺🇸 🇺🇸 🇺🇸 (@AlamoPong) September 29, 2022