Larry Kudlow Scores Huge Win, Finishes In First Place In Business News For Third Consecutive Quarter And Sees 67% Increase In Viewers

By
Gary Fenster
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Former Trump adviser Larry Kudlow scored a huge win in the third quarter ratings as Fox Business beat CNBC in Business Day viewers for the second consecutive quarter. Fox Business saw double-digit audience growth year-over-year across the board.

The network also had seven of the 15 most-watched business programs on television and delivered the highest-rated quarter since 2020 with viewers.

Larry Kudlow’s show ‘Kudlow’ finished first in all business news programs with 322,000 viewers. Kudlow had its highest-rated quarter ever in the younger demo, a 69% increase year-over-year. The program also had a whopping 67% increase in viewers year-over-year.

Kudlow beat CNBC’s ‘Closing Bell’ for the fourth consecutive quarter with viewers. Fox Business delivered 227,000 total viewers across Business Day (9:30 AM-5 PM/ET), up 37% compared to the third quarter of 2021 and a 21% advantage over CNBC. 

Additionally, the network’s Total Day (6 AM-6 AM/ET) viewership saw 133,000 total viewers, up 29% year-over-year (27% year-over-year with A25-54).

During the critical Market Hours (9 AM-4 PM/ET), viewers also grew by 32% (216,000 total viewers), outpacing CNBC for four straight months. 

According to Fox News:

“During post-market coverage, FBN’s FOX Business Tonight (weekdays, 5 PM/ET) trounced CNBC for the full quarter for the first time ever with a 9% advantage in total viewers. 

It also saw an 67% advantage compared to the prior year in the 25-54 demo, while also marking the show’s highest rated quarter since Q4’20 with total viewers. 

“The program drew in 160,000 total viewers and finished the quarter among the 15 most-watched business programs, while The Evening Edit with Elizabeth MacDonald (6-7 PM/ET) garnered 168,000 total viewers (+29% year-over-year) and was up 36% year-over-year in the demo. 

For the fourth consecutive month, the program outperformed CNBC’s Mad Money with viewers. “Year-over-year, Kennedy (Monday-Thursday, 7 PM/ET) notched a 22% increase in viewers and a 75% increase with demo viewers.

“FBN also scored eight of the top 20 most-affluent cable news programs with A25-54 for the quarter with The Claman Countdown taking first place with an average median income of $140,600. 

“Cavuto: Coast to Coast, Making Money with Charles Payne, Varney & Co., Wall Street Journal at Large with Gerry Baker (Fridays, 7:30-8 PM/ET), FOX Business Tonight, Kudlow and Mornings with Maria all had average median incomes of $118,900 or greater.

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