Legendary musician Kid Rock went ballistic over the latest pandering corporate stunt after Bud Light announced trans TikTok star Dylan Mulvaney as its latest spokesperson in a pair of videos.
Mulvaney said in a promotional post: “Happy March Madness! Just found out this had to do with sports and not just saying it’s a crazy month! In celebration of this sports thing @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner.”
The backlash was intense with critics lighting up social media. Radio host Erick Erickson wrote, “Is the Bud Light thing an April Fool’s joke? I mean it is trash beer, but given the constituent demo of Bud Light drinkers, it seems like a terrible marketing thing.”
John Cardillo wrote, “Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson?
— KidRock (@KidRock) April 4, 2023
“Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics.”
“Might genuinely be the weirdest thing I’ve ever seen in my life,” Stephen Miller said.
An Anheuser-Busch spokesperson said:
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points.
“From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney.
“This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
But it was Kid Rock who got the last word with a video he posted on social media.
Kid Rock looked directly into the camera and said:
“Grandpa is feeling a little frisky today. Let me say something to you all as clear and concise as possible,” before turning his back to the camera and firing off a few rounds at some Bud Light beer cases.
He ended with:
“F*ck Bud Light and f*ck Anheuser Bush. Have a terrific day.”
Dylan Mulvaney has become the new brand ambassador for Bud Light. 🍺
The beer brand even made a special edition Dylan Mulvaney Can 🥤celebrating his 365 days of girlhood.
(This is not April Fools, it’s actually real)
— Oli London (@OliLondonTV) April 1, 2023
Is the Bud Light thing an April Fool's joke? I mean it is trash beer, but given the constituent demo of Bud Light drinkers, it seems like a terrible marketing thing.
— Erick Erickson (@EWErickson) April 2, 2023