John Rich joined Kid Rock and Travis Tritt and told Bud Light to go pound sand and yanked the beer from his bar after the brand was revealed to be partnering with transgender influencer Dylan Mulvaney.
Rich is the founder of a bar and restaurant in Nashville, Tennessee, called Redneck Riviera. “What beer should my bar in Nashville replace #BudLight with?” Rich asked his fans on Twitter.
He joins Travis Tritt who said earlier: “I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same. Other artists who are deleting Anheuser-Busch products from their hospitality rider might not say so in public for fear of being ridiculed and canceled. I have no such fear.
“In full disclosure, I was on a tour sponsored by Budweiser in the 90’s. That was when Anheuser-Busch was American owned. A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame.
Tritt later issued a warning to Jack Daniels posting a photo of Ru Paul’s Drag Race show working with Jack Daniel’s Tennessee Whiskey company.
“All the Jack Daniels drinkers should take note,” he wrote. Tritt also infuriated Bud Light’s parent company, Anheuser-Busch, by listing the brands they have when a fan asked.
Kid Rock started off the boycott with a viral post that has been viewed 49 million times, said:
“Grandpa is feeling a little frisky today. Let me say something to you all as clear and concise as possible,” before turning his back to the camera and firing off a few rounds at some Bud Light beer cases.
He ended with:
“F*ck Bud Light and f*ck Anheuser Bush. Have a terrific day.”
An Anheuser-Busch spokesperson said:
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points.
“From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney.
“This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
— John Rich🇺🇸 (@johnrich) April 5, 2023
— KidRock (@KidRock) April 4, 2023
I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same.
— Travis Tritt (@Travistritt) April 5, 2023